Snowboards. A marketing tool?

Never underestimate the marketing power of them Skiboards.

Nowadays it's energy drinks like Redbull or Monster trying to tap into the youth extreme sports market via images of pro boarders catching air. Turns out this concept is not new and has been used since a lot of up and coming pro shreds where just a twinkle in mom and dads eyes. "the taste the taste the taste is gonna move ya!!!!"