Me and JP Solberg at some airport 10 years ago

10 years ago I filmed and helped edit Transcendence with Absinthe Films.
Here's a very in depth interview with JP Solberg from that season.

Back then I wanted to share more of the snowboarders lifestyle than just the polished video part they delivered every year. But there were no outlets for this.. no online magazines, no blogs.. only print mags and dvd's. So for Transcendence I did a few short interviews just for the hell of it and put them in the dvd bonus section.
As embarrassing and lame this interview is it was still by first step into that part of snowboard documenting. It was also the first year I edited on Final Cut Pro which had just come out the year before (I think). This new technology made it possible to share footage on hard drives etc instead on huge ass Beta tapes + Apple's PowerBook just came out which was the first portable editing studio I had and I still use the same set up.
With the Robot Food dvd's we made a lot more bonus clips and now when online clips and blogs are the norm I've tried to seek opportunities to distribute the lifestyle of a boarder to the weekend warrior though various distribution channels.. but it's a tricky thing.. to say the least. In hindsight I think it would have been good timing to start blogging like Video Grass, People etc are doing now back in 2002-2003. But I remember asking all kinds of web people how I can make a diary of out trips for the web... but nobody had a solution.. fast forward a few years and blogs were the new black. For some reason web content still has a bad sound to it. Not to me, but a lot of riders and industry heads are scared of this medium. The instant gratification and risk that you might not get the traffic you want is holding a lot of people back. I love videos (dvd's), but I also love web content in the form of moving images.. maybe soon there will be balance..?

JP's Transcendence part