Norse Projects, still on top.

I happened to stumble on one of the owners, (or at least he said he was) a couple of weekends ago, it was during a fashion fair so it made sense. I was surprised he was a danish skater dude with heaps of attitude, not the kind of guy I expected to stand behind it all, but for me it made the brand so much better.

Anyways I had to stand and chit chat with him for about an hour because I thought he was going to kick my ass if I left, he was drunk as hell and he actually fired three people that night, but It looked like they were used to getting fired when their boss was drunk and I guess they all still had their job in the morning since he, the boss probably forgot he fired them in the first place. Conclusion is that I actually like the brand even more after this encounter and looking through their site is still a big pleasure, even though they have been hyped quite a while now, don't forget to check their collaborations section which is sick. www.norseprojects.com