'Making of' with Emil Kozak

With one day left to Bright's kickoff, everyone involved is getting ready for the social frenzy and the booth meetings. I have to admit that I couldn't care less for those things. But if there's one aspect that gets me going in tradeshows is the exhibitions. Far from being the best context to promote the arts, nevertheless they're one of the few places where brands decide to unload a big pile of cash onto creative people to do what they do best.

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